I wrote and published this blog post for Mash Stories. 
See the original post here.

Amazon keywords: they can be the bane of a writer’s existence. By virtue of the word they seem as though mastering them would unlock the secret to getting your book on the first page of an Amazon search. The cold hard truth is that only high sales can boost your book to the top of the list, but without the proper use of keywords you’re doomed. Knowing what keywords to use and how to use them can boost your unknown, low-sale book from search page 1,000 to search page 15. Screwing up your keywords will leave you mired in the deep dark swamp of other books. The best thing you can do to prevent this is to arm yourself with as much knowledge as possible before committing to these little nuggets of information.

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